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Polish Water Ice a creamy alternative to frozen Italian fare - Ocean City Sentinel: Community

Polish Water Ice a creamy alternative to frozen Italian fare

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Posted: Thursday, August 13, 2015 10:18 am

It all started in Tom Curyto’s kitchen. An inventor and engineer of Polish descent, Curyto had wanted to make his own version of Italian water ice. After much experimenting, Curyto created something distinctive that had never been seen before — a product with a creamy texture almost like soft-serve ice cream or custard with no fat, cholesterol or dairy. 

The product is never frozen or served from a stored product, but is rather made while customers wait. Unlike Italian ice, it is not scooped out of larger containers, giving it more of an ice cream texture. Competitors often take notice of Polish Water Ice’s new varieties and try to duplicate them, but none has come close to Polish Water Ice’s distinct recipe. 

Curyto’s original location for Polish Water Ice was 1068 Boardwalk, a store that is almost 20 years old. Current franchisee and operator of the Ocean City locations, John Viehweger, first got involved 11 years ago after walking past Curyto’s storefront, which had a line that cut across the Boardwalk. Viehweger, an enterprising businessman, saw an opportunity. 

After trying a sample and enjoying it, he and his family helped persuade Curyto to expand Polish Water Ice, which had already garnered attention due to heavy press coverage and a feature on the Food Network. 

Now, Polish Water Ice has 17 franchise locations in four states and partnerships with school cafeterias, supermarkets, campgrounds and even the Wells Fargo Center. But despite the growth of the company, founder Curyto finds that the most popular location is the original, right here in Ocean City. 

That location continues to thrive thanks to Viehweger and his family’s continued passion and commitment to the product. Viehweger and his father, John, worked side by side to maintain the quality of their product and the positive reputation of the two Boardwalk locations. Best friends and business partners until John Viehweger died earlier this year, Viehweger credits much of the business’ success to it being a family affair. 

The product itself also keeps customers coming back time and time again. With each flavor made fresh several times a day by Viehweger and his team, customers will always get the freshest product possible. 

“Italian ice can have more flavors, which benefits them, but their flavors sit around for a while,” Viehweger said of his competing products’ freshness. 

With best-selling flavors including mango, cotton candy, blue raspberry and Swedish fish, Polish Water Ice caters to treat lovers young and old alike. 

Visit Polish Water Ice in Ocean City at its original location at 1068 Boardwalk or at 830 Boardwalk. For more information about the Ocean City locations, call (215) 316-6965 or visit polishwaterice.com

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